Chelsea decision long overdue 4 Oct 2011 Stamford Bridge have known for some time that they need to improve the income generated from their Stamford Bridge stadium. With a capacity of 42,000 and generating around £82m of match-day income each season, the stadium compares particularly poorly to Arsenal who are able to generated around £122m over the same period. Of course Arsenal have the benefit of a shiny new stadium and wisely decided to build extensive corporate facilities in a successful effort to maximise the income derived from every home game. Chelsea have spent nearly two years agonising over how to proceed with Stamford Bridge - they have been trying to sell stadium naming rights since November 2009 (the club admitted defeat in the summer in its protracted bid to raise £100m in a 10-year naming-rights deal). Now it looks like the club are about to take the decision it should have taken two years ago and start the drawn-out process of building a new stadium. Unfortunately, it will take several years for the club to reap the benefit of the increased match-day income and in the interim it is faced with the tough challenge of trying to reduce losses to just E45m over the 2011/12 and the 2012/13 seasons combined. Without the extra income a new stadium would provide and without the immediate prospect of an Etihad sized naming-rights deal, Chelsea may even fail the first FFP test.